Jeep Patriot Sports Car Advertisement Essay Example | Topics and Well Written Essays - 750 words

Jeep Patriot Sports Car Advertisement - Essay Example Adverts employ a tool of art called semiotics that involves the application of signs and symbols in conveying messages. This advert has different categories of the message to the buyer. These categories consist of both the words and images. There is a whole range of captions in the advert that portray a denoted message targeted at the buyer. In addition, Michael’s wife, surprises him, by declaring that she bought a jeep in a conversation. The captions and labels, it becomes clear to the buyer that she bought a jeep patriot sport car. The word ‘jeep’ in the advert represents a connoted meaning. The term communicates a deeper meaning to the buyer because it has a long history of use in the market. Just by its mention in the advert, it conveys a certain message. A jeep is a car that belongs to specific classes of people in the society because of its features. The unique feature is the quarter-ton that defines a jeep. In addition, there is a connoted message in the de claration of the wife that she bought the jeep. It confirms to the audience that she ‘could not hold back ‘. This adds sense to the persuasion at the end urging the audience not to ‘hold back’ from buying the jeep. In addition, the advert contains a symbolic message. The pictured movement of the jeep patriot car signifies its capability on the road and emphasizes on the value of the four-wheel drive system. In addition, the woman in the advert implies that the car is suitable for the feminine gender. She is a symbol for the suitability of the car to women. This is a crucial aspect of the advert because different cars suit male and female. There is an evident gender preference of some car models and any advert should highlight this fact. Moreover, the advert has literal message that the audience can conceive easily. A real couple indulging in a usual conversation gets the buyer’s attention. The two are getting ready to leave the house. The wife brings up the idea that she bought a jeep. This fact mesmerizes the husband, as it is evident from his facial reactions. The advert then features a real image of the ‘jeep patriot sport car’. From this real image, the features of the car become evident to the audience. The car looks compact but being a jeep, has an economic engine. The couple rides in the car portraying its suitability as a family car. The car has unique features for families that prefer to own a car with multiple capabilities. This jeep has sufficient room to accommodate both the heads and legs. This offers sufficient space for rear passengers. In addition, the car has a high capacity boot that provides a family sufficient space to carry luggage. The family setting highlighted in the advert persuades families to consider the jeep patriot as a favorable choice. Through a combination of the different messages, the advert provides the audience with details about the car. In addition, there is a denoted message t hat informs the audience of the price of the jeep. With a glance, potential buyers gain awareness of the product price. The advert utilizes different efficient aspects of visual art to communicate with the audience. The advert targets families and emphasizes on the suitability of the car to women as well. The concept of commodity fetishism comes out clearly in the advert.  

Summary Assignment Example | Topics and Well Written Essays - 250 words - 12

Summary - Assignment Example The second article, Magnet Schools and the Pursuit of Racial Balance, examines the concept of magnet schools and how they are used to maintain a racial diversity in the school setting. The article also provides a case study carried out in support of the article’s hypothesis, so as to prove the ideas presented in the article right. Accordingly, the article explains how magnet schools have been used as a tool for maintaining racial balance, as well as, desegregation of students in the school setting (Goldring and Smrekar 4). The last article, The Uses of the University, examines the use of universities in societies today. The article looks at the significance of the university to a student, professor, and the community at large. Accordingly, the main use of the university is identified as the production of an integrated community of scholars in the society (Kerr 1). The article argues that the university is responsible for the economic, social, and political growth of the community in which it exists, thus is responsible for the growth and development of societies. Accordingly, the paper also provides seven signs regarding the future of universities in the state (Kerr

The Role Of The Three Chieftains In The Ballad Of The White Horse Essay

The Role Of The Three Chieftains In The Ballad Of The White Horse - Essay Example Together the three chiefs present the picture of selfless courage and a conviction for a cause. Eldred was a Franklin, not a noble man by birth, but a mighty man, huge and brave; dull of wit but warm-hearted, he hosted anyone who loitered into his ill kept farm. He was fond of ale and good food ; he loved to tend his swine and animals; issues of religion or country did not rouse him so much as did his friendship for Alfred for whom he rallied his forces. He was not enthusiastic about a fight, but he had fought fiercely in battles with Ethelred, the brother of Alfred. Mark was an Italian whose father arrived with Caesar into England by ship; he was a confirmed Catholic and at heart a Roman. He grew pine and orchard and drank wine, the drink of Christian sacraments, and not ale like common farmers. He lived among the ruins of Roman settlements; a strong bronzed man with eyes keen like a bird and he remained unaffected by the bickering and wars of the tribes around him, and for him Rome alone counted and it was for Rome that he was going to strike a blow when Alfred asked him for help. He advised Alfred to conquer London, keep Wiltshire and the white horse Wold while he himself was for fighting to keep his own Pines and vineyard. Colan of caerleon was partly Irish and partly welsh thus in him flowed the instincts of the Christian as well as the intuitions of the Druids. He lived in the valley of the Druids where the Usk flowed murmuring into the ghostly sea. He dreamt and sang about his race by now in ruins. His harp sang brooding songs while his sword swinging in war was a happy one."merry in war and sad while singing. His faith was imbued with Christian ideals but his Celtic past fired his spirits; danger and war drew him and his soul heeded to the CALL OF THE WILD. Thus the motive for fighting for each of the chiefs differed. But they had the united purpose and role of being Friends of Alfred and defenders of the civilization. Their Fight and Death It is these three chieftains whom Alfred approached for providing spears ,bows and swords and men for the war against the Danes. Marcus came with all his slaves in arms ,Colan with strange spears hung with ancient charms ,Eldred brought jars and stores of farm mead and rye on his farm beasts ,with his farm hands.The clan of Colan was Gaelic and wore torn and antique robes blowing wailing pipes ,and belonged to an ancient period of wars and strife. Mark's soldiers were mixed tribes of the west experienced in Arabia and Tyne.(Ballad of White Horse IV) Though each of them was brave ,each chieftain responded differently to the war .The Saxon Eldred kept recalling his Farm and the beans there,Colan's heart was filled with the longing for his lost tribe ,and Marcus smote for the religion he strongly believed in. They had no doubt about the side they had chosen to support. But they were perturbed by the prospects of victory

American History Essay Example | Topics and Well Written Essays - 1000 words - 1

American History - Essay Example Whatever the cause of one of the fiercest wars in American history, it is worth noting that the event is a good example of interconnection between economics, politics and race. The North was very different from the south in terms of the economy and this in turn affected the politics of the day with the central question being the place of slavery in the economy. Slavery on the other hand, was a strong indicator of racism in America as it was a sign of white supremacy which the Southern whites fought hard to keep. These slaves were very vital to the prosperity of the Southern economy and affected the politics of the day as it gave the slave owners the right to control politics (Egnal, 2009). These large plantation owners required slaves to tend to their cotton plantations thus were against abolition of slavery whereas the North most dependent on industries had no need for slaves thus advocated abolition. The aim of this paper is to show how politics, economics and race are interconnect ed. To achieve this, the paper will discuss one historical event where these issues are interconnected: the civil war. More so, it will discuss the causes of the war to show that it was a result of politics, economics and racism manifested in slavery. ... It is this high population that led to election of Abraham Lincoln as president in 1860 even without support from the south. As such, the north sought labor for its manufacturing sector and it was in form of free labor. This was due to the capitalistic economy and republican ideals which favored liberal policies as opposed to slavery. The north advocated for rapid economic modernization which entailed imposition of tariffs, internal improvements at the expense of government and introduction of a national bank (Engle, 2001). The north also had iron and coal deposits as well as enough water for moving the economy thus were favored by the tariffs. On the other hand, the south did not have minerals and as such relied on agricultural production to drive the economy especially cotton plantations. The cotton produced would be sent to the north for manufacturing as there were no industries in the south. Owing to this fact, the south was against introduction of a national bank and internal im provement at federal expense as it only favored the north (Egnal, 2009). There were few plantation owners and few small farmers in the south thus the plantation owners controlled the economy of the south. Due to the expansive plantations owned by the whites, extensive labor was needed and this was sourced from slavery. Slaves were brought in from Africa and these were considered inferior than whites hence prevalence of racism. The southern economy was dependent on slave labor hence the quest for secession to avoid the outcome of the abolitionist movement that was cropping up in the north. The civil war thus was prompted by the differences in the economies of the two regions and

International Corporation Essay Example for Free

International Corporation Essay Hard Rock Cafe International founded in 1971, as one of the worldwide entertainment and dining brands, internationally- highly praised music. It has a network of 122 signature Hard Rock Cafes in 41 countries and owns the worlds greatest collection of music memorabilia. Founded by two Americans, Isaac Tigrett and Peter Morton, they are enterprising and music loving. Peter brought a real understanding of the restaurant business, and Isaac brought many creative attributes and together they made the Hard Rock Cafe (â€Å"The Hard Rock Cafe Story†, 2005). Hard Rock Cafe was an instant classic, entertain and attracting customers with its first-rate, but fairly priced casual American charge, warm service and ever-present rock n roll music and sensibility. They offer quality, classic American food in their unique, high-energy, music memorabilia-packed atmosphere. Hard Rock Cafe has finally become the worlds leading collector and exhibitors of rock n roll memorabilia (â€Å"The Hard Rock Cafe Story†, 2005). Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, www. hardrock. com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a totally owned subsidiary of London-based The Rank Group Plc. Hard Rock Cafe International provides visitors around the world with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. Hard Rock Cafe has become a global phenomenon. (Adelstein, 1999) People should keep their eye out as Hard Rock Cafe continues to take music into the next millennium, because at Hard Rock, music is truly the universal language. In latest years, Hard Rock has expanded its cafe limitations by reinforcing its music connection through music-related products and programs such as collectible and fashionable Hard Rock Cafe merchandise, the Hard Rock Records music label, www. hardrock. com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Not only they can rock hard, they know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are started by live musical performances (â€Å"About Hard Rock cafe†, 2005). Hard Rock Cafe has been governed by a guiding service with law talent and honest philosophy, Love All Serve All. Means a place where all have always been welcome, in spite of age, sex or class. Hard Rock Cafe remains amazingly faithful to its original intentions. Its rock n roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every development hard work undertaken by Hard Rock Cafe. Classic American food, served up by a skilled, caring and helpful wait staff, is still the order of the day at Hard Rock Cafe. And a their commitment to widespread humanitarian causes under the banner Save the Planet- has helped make Hard Rock a legitimate cultural force, from coast to coast, continent to continent (â€Å"The Hard Rock Cafe Story†, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through limitless music-related ventures. Hard Rock Cafe is innovating on a system wide modernization program for the 21st century and adding a new day part, a nightclub with live music. Hard Rock is best known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and have the worlds largest collection of such. Time after time, their guests have told them that they are looking for an opportunity to make a personal, physical and sometimes even spiritual connection to the music and artists of their time. Then Hard Rock Cafe offer a entertaining, unique and educational look at the evolution of music, that can effects on world events and the emotional appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (â€Å"Hard Rock Cafe Announces Plans†, 2002). For Hard Rock Cafe the biggest challenge facing reputable restaurant chains like theirs is losing their customer. In addition, there have been many new competitors, paying attention by a low cost of livelihood and rising people, offering a comparable dining experience. Moreover, employee turnover has continued to increase. Fighting this situation, Hard Rock Cafe wanted to take improvement of their well-built brand image, combined with excellent customer service and constantly high food quality and to attract more customers from the close region (â€Å"Hard Rock Cafe sets new dining trends†, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual POS (Point of Sales) systems. The reason why The Hard Rock restaurant is do not make use of manual POS solution because it was based on manual processes, it was inefficient and costly to train new staff— and tracking lost revenue was nearly impossible. Before a new employee was ready to work on the restaurant floor, they have to follow the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize extensive information, from standard menu items and services options, to preparation alternatives, pricing details and corporate service policies (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To be confident for the long term, The Hard Rock Cafe management needed to find a way to enhance customer service and reduce the amount of time that customers had to wait for their orders. Moreover, they had to decrease on training costs, as well as organization more-effective profits controls and a process for tracking customer preferences and sales trends to advance productivity. To face a great deal disturbance in the technology industry lately, the restaurant’s major concern in selecting a new POS resolution was dependability. Not just of the restaurant’s new systems, but also of the technology source delivering them. Then they use the new IBM technology-based solution (â€Å"Hard Rock Cafe sets new dining trends†, 2004). Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can reduce the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human error during the order-entry process has been reduced to nearly nothing, resulting in better consistency, efficiency, and customer satisfaction (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To constrain decision making about promotions, pricing and staffing, Hard Rock Cafe managers can track member of staff and customer activities, enabling the company to collect precious business data. By that method, they can rapidly identify popular items, advantage information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they often comment on the new modern system and Hard Rock Cafe innovative approach to reform the dining experience. This will affect customer faithfulness over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the strong brand image to attract a bigger base of both visitor and local customers (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To build financial system work well, strategy for the Hard Rock Cafe are: ? They should fix the infrastructure and the existing corporate systems, ? They must invest in customer-facing programs ? They supposed to provide technologies that will drive traffic to Hard Rocks website (www. hardrock. com) and from there to the restaurants

Big Five Personality And Adolescents Daily Development Psychology Essay

Big Five Personality And Adolescents Daily Development Psychology Essay According to J. Belskys (1984) process model of parenting, both adolescents and parents personality should exert a significant impact on the quality of their mutual relationship. Using multi-informant, symmetric data on the Big Five personality traits and the relationship quality of mothers, fathers, and two adolescent children, the current study set out to test this prediction. Adolescents agreeableness and parents extraversion emerged as predictors of relationship warmth, whereas parents openness emerged as a predictor of low restrictive control. In addition, some gender-specific effects emerged. Overall, parents and adolescents traits equally predicted the amount of relationship warmth, whereas adolescents unique personality more strongly predicted the amount of restrictive control. The predictive power of adolescents personality increased with age. Personality characteristics that affected relationship quality were partly shared between parents and their adolescent children. Find ings support Belskys (1984) notion that both parents and childrens personality predict the quality of their mutual relationship, though the relative predictive power of children and parents depends on the type of outcome variable and the age of the children. (Denissen, J. J. A., van Aken, M. A. G. Dubas, J. S. (2009). Introduction According to Schults Schults (2009), there are 5 factors contained in McCrae and Costas big five personality factors. They are Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness. In short, it can be called OCEAN. Each alphabet represents one factor. According to McCrae and Costas theory, a neurotic may show that one is worried, insecure, and nervous. As for extraverts, they may portray that they are sociable, able to mix-around, and talkative. For those who are open to experience, they are creative and daring in pursuing anything that interests them. A person that is agreeable, he or she is basically good-natured, easy-going towards others and softhearted. Lastly, people with conscientiousness portray that they are careful, both reliable and hardworking. Aim of Research paper The aim of this paper is to know the big five personality development or five factor models that affects adolescence. Besides that, by using the OCEAN theory, in what way can we understand adolescence? Therefore, we will be studying the big five theory that affects the relationships between adolescence and their parents, exploring how maturity in them (adolescence) affect themselves and the surrounding, and the link between empathy and big 5 links with adolescence. Because of parents are involved in one of the study, we will be exploring a little on big five development have on adults. However, it is important to note that the main focus will be on adolescence. Empathy and big 5 personality in adolescence Empathy is associated as tools for controlling aggression in adolescence. In todays personality research, the five factor model is considered to be dominant, with lots of it being applied. According to the findings obtained, empathy and friendliness has large correlation. In other words, it refers to male and female, boys and girls. There is also positive correlation with conscientiousness, energy, and openness to experience has also been observed. There are about 832 children aged between 12-17 years old participated in the study. It was composed of 408 boys and 424 girls. Questionnaires were distributed in the classroom and administered by a certified psychologist. As for the measurements, The Spanish version of Bryants empathy Index for children and adolescents and Big Five Questionnaire were given to them. (Barrio, V. D., Anton, A. Garcia L. F. 2004) Empathy is strongly linked to Friendliness for boys and girls. So an important component of the individual differences in the quality of interpersonal behavior during adolescence is the ability to respond appropriately to others emotions. But also. Empathy could play a minor role in the need for social encounters, the control of ones own impulses, and intellectual curiosity. In general, these results reflect the importance of the empathy construct in explaining the self-reported differences in the Friendliness trait during adolescence. (Barrio, V. D., Anton, A. Garcia L. F. 2004) Big Five Personality in Adolescence Generally, cross-sectional studies revealed that adolescents are higher in Extraversion and Emotional Stability and lower in Agreeableness and Conscientiousness than adults (Costa McCrae, 1994; McCrae et al., 2000). Between the age of 12 and 18, cross-sectional studies revealed that mean levels of Emotional Stability decrease for girls only (McCrae et al., 2002). Mean levels of Extraversion, Agreeableness, and Conscientiousness do not change (McCrae et al., 2002), although Agreeableness and Conscientiousness have also been found to decrease (Allik, Laidra, Realo, Pullmann, 2004). Openness was found to increase both cross-sectionally and longitudinally (Allik et al., 2004; McCrae et al., 2002). The consistently found increase in Openness may indicate that adolescents are increasingly appreciating intellectual and creative expressions, or may be related to identity development and exploration of different roles and possibilities. (Branje, S. J. T., Van Lieshout, C. F. M. Gerris, J. R. M. 2006). Across adolescence, girls were found to change more often than boys. The expected increase in Openness was found for girls self-reported Openness only. Girls also increased in self- and other-reported Conscientiousness and other-reported Agreeableness and Extraversion. In contrast, only three mean changes were found for boys: Other reported Openness and both self- and other-reported Extraversion decreased for boys. During early adolescence, girls undergo a faster acceleration in cerebral cortical development than boys and remain in advance of boys until 14-15 years(AndrichStyles, 1994; Colom Lynn, 2004). As a result, during early adolescence girls are generally about 2 years ahead of boys in intellectual and social-cognitive functioning (Silberman Snarey, 1993; Porteous, 1985). These differences might account for earlier development in personality of girls compared to boys, who may catch up with girls from 16 years onwards. The changes in personality may also be related to changes in social expectations regarding education and work or domestic chores. Because girls pubertal development occurs earlier than boys (Paikoff Brooks-Gunn, 1991), they may look more mature and elicit greater expectations from others in these areas than boys.( Branje, S. J. T., Van Lieshout, C. F. M. Gerris, J. R. M. 2006). Unexpectedly, we did not find change in Emotional Stability for girls, which might be due to the age range studied: Perhaps Emotional Stability is starting to change in late adolescence only. Also in contrast with our expectations, mean development in Extraversion was found during adolescence. Both self-reported and other-reported Extraversion decreased for boys. Whereas girls self-reported Extraversion showed an increase followed by a decrease, girls other-reported Extraversion increased over time. Further research should try to replicate and offer an explanation for this finding. (Branje, S. J. T., Van Lieshout, C. F. M. Gerris, J. R. M. 2006). Relationships between Parents and Children ( PCR) Parents extraversion was found to be positively associated with PCR warmth. This is consistent with previous research (Belsky Barends, 2002; Metsapelto Pulkkinen, 2003) and with notions of this trait as tapping into individual differences in positive emotionality. In addition, parental openness was negatively associated with restrictive control. It replicates a finding by Metsapelto and Pulkkinen (2003) and is consistent with scattered evidence indicating a positive association between this trait and PCR quality (Belsky Barends, 2002). This may reflect the fact that low openness is associated with authoritarian family attitudes calling for a hierarchical structure in which parents command and children obey (McCrae, 1996b, p. 329). With regard to the predictive power of adolescents personality traits, we hypothesized that agreeableness and conscientiousness would be associated with higher PCR quality. In line with our prediction based on the notion that agreeableness is involved in individual differences in the tendency to respond cooperatively (vs. selfishly) in resource conflicts, adolescents agreeableness emerged as a strong predictor of PCR warmth. Similar associations were also reported by OConnor and Dvorak (2001), Zhong-Hui et al. (2006), and (on the basis of the current data set) Branje et al. (2004, 2005). Adolescents conscientiousness, on the other hand, was only marginally significantly related to lower levels of restrictive control, which only partially supports our hypothesis based on the notion that this trait is involved in individual differences in self-regulation (Caspi, 1998). It should be noted, however, that the strength of the association between this personality factor and PCR quality increased with age (see below), supporting the idea that older children, who are increasingly able to regulate their own behavior, face less restrictive control by their parents. Conclusion In conclusion, big five personality affects adolescents daily development and it will portray on the way they behave daily. For boys, extraversion and openness decreased during their age. Therefore, they may not be so keen to explore something that is new and excited. Whereas for girls, their characteristic of extraversion, agreeableness, openness and conscientiousness increased. This would mean that they may want or crave for excitements and could probably get along well with others. As for Parents-child relationship, parents extraversion approach will cause a warmth PCR. Those ( parents) who have a low openness to experience approach/ attitude is more likely to practice authoritarian rules where parents order and children follow. This will definitely damage the relationship between them. Adolescennts will have higher score on agreeableness as they age due to their maturity and ability to behave and also their willingness to find a solution to any conflict that occurred in PCR.

Joan of arc Essay -- Biography

Joan of Arc Through all the hardships and blood, Joan of Arc was a fierce warrior and led the French to complete victory. Starting out in a maiden village, and more of a shock for being a woman, Joan completely transform herself and France. Advancing in a year and a month, crowned a reluctant king, rallied broken people, reversed the course of a great war, and shoved history into a new path (Richey 1); Joan made a name for herself. No one can ever suppress what she achieved at such a young age. Joan of Arc (Jehanne Darc) was born January 6th, 1412 in a little village of Domremy, France. She grew up as a faithful Catholic and a sweet, respectful maiden girl. According to a prediction, a young maiden girl would save France and sure enough Joan would be that girl. Starting at age twelve, she began having visions of different Angels and hearing voices from the Saints and God himself. And with these orders, she made a sacred promise to always stay a virgin and disobeyed her father even though he warn her not to be influence by this craziness. By the time she was nineteen, she was up on trial for claims of witchcraft even though she saved France. Throughout her adventures, she inspired others and showed she was no different even though she was a girl. Throughout each situation, the voices and visions helped Joan on what she had to do. Whenever she wept and felt hopeless, they helped bring her to her feet. This encouragement build up much self confidence in Joan as a fearless leader. With this gift, Joan used it to help convince the church and the captain of Vaucouleurs, Robert de Baudricourt, she was chosen to help save France and have Dauphin Charles VII crowned King. Once given the permission, she was given armor b... ...his during WWI, her name was invoked by Allies on battlefields to pay tribute for the inspirational leader Joan became to be. Joan impacted France and the world by creating a national consciousness that never existed before and became a personality cult that embraced all who looked up to her. She made a absolute stunning moral impact to everyone, no matter if they were against the fact she has a special gift, by all her military victories and the patriotism and devotion she gave, which also helped all her soldiers believe in themselves. Joan hauled all the wrecked mess from these people in France and brought back a hopeful future and renewal embrace. Not only the battles Joan won for France and bringing alive a great King, but she will be remembered for her excellent leadership, even when she was shot down, and fighting and dying for what she stood for.