Pepsi and Coca cola companies in Australia (report) Essay

Pepsi and coca cola companies in Australia (report) - Essay Example heterogeneous theories will be cited and discussed and then their practical application to Pepsi and Coke will be discussed. Introduction CONSUMER BEHAVIOR Consumer behavior is an enigma for marketers all over the world. unbounded number of strategies and approaches has been designed by marketers to understand the reasons behind why buyers choose a certain product over an opposite similar product. However, a cover model or method describing consumer behavior which guarantees a positive response from the buyer in the form of purchases or repeated purchases is yet to be formed. nonetheless consumers themselves do not know what factors influence them towards making a certain buying decision. Broadly it can be said that consumer purchases atomic number 18 influenced strongly by cultural, social, personal and psychological characteristics. 2. Company overview & history 2.1 Company 1 The Coca Cola Company is one of th e worlds largest beverage companies which manufactures, distributes and markets non-alcoholic beverages and syrups. The company is popularly known for its premium brand, Coca Cola, and therefore also allots the same name. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.5 gazillion servings each day. (Press Centre Coca-Cola) The mission stated by Coca Cola declares its purpose as a company and serves as a standard against which its actions and decisions are weighed. To nourish the world To inspire moments of optimism and happiness... To create value and make a difference. (Our Company Coca-Cola) The ultimate objectives of its business strategy are to increase volume, expand its share of worldwide nonalcoholic ready to drink beverages sales, maximize its long-term cash flows, and create economic value added by improving economic profit. (Khan) In Australia, Coca Cola Amatil is the company whic h has been licensed to bottle and distrubute Coca Cola company soft drinks and beverages in other countries. It is considered as the largest non-alcoholic beverage company within the peace-loving Rim. Coca Cola Amatil has expanded itself in the last six years. It has expanded itself to include a wide range of products comprising of water, fruit juices, energy drinks, sports drinks, vegetable products, chocolate and water. In August 2006, it ventured into the business of spirited beer brands. It ventured into a joint business with SABMiller and from April 2007, it became the seller and distributor of the products of Maxxium. 2.2 About Pepsi Co Pepsi Co is a Fortune500 company. It is a international American corporation with its headquarters based in Purchase, Harrison and New York. It has vested interests in manufacturing, distribution and marketing of grain based snack food for thoughts, beverage s and other products. The company was found in 1965 when the Pepsi Cola Company and the Frito Lay Company were merged. PepsiCo has immensely expanded itself and its product range since then. It now has an expanded namesake product Pepsi and sundry(a) other beverage brands to its credits. The company has been immensely successful in terms of revenue generation. In 2009 along PepsiCos product lines generated sales were 1 one thousand million dollars each and the company products were distributed in 200 countries round the globe. The net revenues across the globe were $ 43.3 billion and based on these net revenues PepsiCo was named as the second largest food and beverage business in the world. In America it is considered as